"It was love at the first sight of the area. The general feel of the place was just so relaxing, the vans & lodges well distanced from each other with well maintained roadways, beautifully tended grassed areas and trees, and breath taking scenery - It was absolutely idyllic. Everything has been marvellous from the first day! Why did we not do this years ago?"
S & P Homer
Wed 20th April 2016
Go Herdwick Spotting!
Tags: -
There's a new craze hitting The Lakes - Herdwick Spotting! (Finding beautifully decorated sheep statues along a trail from Keswick to Ambleside). It all started with an idea dreamt up at the Lake District Calvert Trust - a local charity who provide residential outdoor activities courses for those with disabilities.
-

The ‘Go Herdwick’ public art trail aims to to raise £1.3million for the 40th anniversary fundraising campaign of the charity.  Many local businesses have pledged support through sponsorship, including the Holker Group, who sponsored one of the 60 Herdwick Ewes.  Each has been designed and painted by a local artist and put on display in public places and outside business premises between Keswick and Windermere in the Lake District.  The idea is for visitors and indeed local people to go ‘Herdy spotting’ and follow the Herdwick Trail by purchasing one of the maps available in local shops and tourist centres.  The flock was ‘released’ on Good Friday, 25th March and will remain in-situ until September when they will be rounded up for a public viewing and subsequent auction in the autumn.  Another 50 lambs are planned to join the original 60 Ewes on the trail at the end of May.

The installations are already causing quite a stir, with interest growing daily through photo sharing on social media, as well as regional and national press coverage.   For the Holker Group, investing in the scheme offered an opportunity to not only support the wonderful work of a local charity, but also to invest in local communities.  It is hoped that the scheme will help to drive tourist footfall to the county, after what has been a difficult time for many businesses and residents after last year’s devastating floods. 

The Holker Group ewe named ‘Burly’ after the natural Lake District stone quarried by Holker enterprise, Burlington Slate Limited, depicts a dry stone wall as commonly found across the Lakeland fells, home to the Herdwicks.  Lionel Playford, the artist who decorated the Herdwick statue thought up the idea of a ‘drystone Herdwick’ because of the natural fit between landscape and animal.  Lionel commented “It was important to make the stones realistic... I built Burly from the feet up as if I was a waller”.  Lionel is currently working on ‘Burlys lamb’, which will bear resemblance to her mother but will be placed in a different location on the trail until the ‘round-up’ in September.

To take part in the Go Herdwick trail, details of where maps and memorabilia can be purchased is available on www.goherdwick.co.uk .  Lastly, if you happen to spot Burly, or her lamb – take a selfie and share it with us on our twitter page @Holkergroup

Contact Details:
Contact the Office for more information.